Son of Return of the clown

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Even more evidence that I eat at McDonald’s way too much…

A little over 18 months ago, I wrote here about how McDonald’s seems to be gradually re-introducing it to McDonaldland characters to their restaurants.

Sunday, Kid 2 and I hit a McDonald’s drive-through before visiting Mother. There, I got a bag and a soft drink cup that had this picture on them:

They’re coming back… 

A receptionist at Mother’s assisted living facility told me McDonald’s is getting ready to bring back their “adult” happy meals again. Maybe this is just part of the advertising campaign for that.

I bring all this up only because it would be a significant shift from the company’s marketing of the last thirty years. Let’s face it, McDonald’s isn’t good for you. But for many years, they could at least make the claim that the food was fast and cheap. They can’t even say that anymore. Compared to other, slightly slower, fast food places like Culver’s or Arby’s, McDonald’s really doesn’t save the customer very much money. In addition, the food doesn’t really taste that good either

Of course, if McDonald’s really wanted to market themselves to children and their parents – again – first thing they should do is lower their prices …

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The article “Son of Return of the Clown“ first appeared on Rebuilding Rob.

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